Beyond the Switch launch, I spent several years bringing Nintendo's characters and franchises to life across launches, seasonal campaigns, retail experiences, and integrated marketing. The challenge wasn't a single product. It was keeping one of the world's most iconic entertainment brands relevant across many audiences and moments throughout the year.

The work spanned Mario Kart, Super Mario Maker, Miitomo, Pokémon Omega Ruby and Alpha Sapphire, and seasonal platforms like Holiday Magic and Summertime Is Playtime. Each needed its own creative approach while staying unmistakably Nintendo.

Over those years I earned the trust of Nintendo of America's leadership, up to then-President Reggie Fils-Aimé, who I directed for Nintendo Direct, the format Nintendo created to speak to fans at E3. Together, the work kept momentum between major hardware launches and gave fans new ways to engage with Nintendo's characters and worlds.

Outcomes
Delivered creative across major Nintendo franchises and product launches.
Won $2MM in new Pokémon business against ten competing agencies, earning recognition from Nintendo of America's executive leadership.
Extended engagement beyond hardware cycles into ongoing seasonal and cultural moments.
Connected Nintendo's characters and products to new audiences while keeping strong relevance with longtime fans.